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Le plan de communication - Thierry Libaert - 5ème édition

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  • Plan de communication: 6 étapes pour létablir (2019)
  • Se poser les bonnes questions La construction du plan de communication. Aujourdhui depuis la venue du numérique, un plan de communication est dautant plus important puisque cest le seul outil qui permettra de suivre de façon cohérente les différentes actions menées dans les multiples supports de communication : presse, publicité, réseaux sociaux, magazines numériques, chaînes

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Problème de communication que le plan de communication devra résoudre (problématique) III/ STRATEGIE Le but global précise une intention, une orientation générale de la communication. Les objectifs définissent le résultat à atteindre dans un temps donné, par une action, sur un public-cible, dans un contexte donné.

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1. Processus délaboration dune stratégie de

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FICHE 3: Évaluer le plan de communication

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Comment planifier une stratégie de communication

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  • Plan de communication - Définitions Marketing
  • L’ouvrage de Thierry Libaert, spécialiste des questions de stratégie de communication, se divise en trois parties. La première partie est dédiée à la phase amont du plan de communication. Après avoir énoncé les différents facteurs organisationnels et contextuels qui contribuent à remettre en question le plan de communication, l’auteur réaffirme sa pertinence.

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